Picture Credit - Forest River Marine

Picture Credit - Bennington Pontoon 

Until now! With soo many family's getting in on the Pontoon trend that is growing beyond industry expectations. In 2018 many manufacturers, dealers and Pontoon Rental businesses saw a huge increase in consumer demand. What drives this narrative ? Well we believe it's really simple, so simple that it can actually be summed up in one word- Exposure!  
With technology being at the forefront of almost everything we do, the ability to share information is greater than ever. In today's world we can simply slide open the hand held device (formerly known as a cell phone) to a world of information, all coming at light speed. However, to understand how this impacts the Pontoon Boat segment, you need to look no further than your closest form of social media. 

Qwest Pontoons Video 

Our research shows that Facebook is number one in consumer participation. Pontoon Boat manufacturers, dealers, & rental businesses are starting to also see the value in a healthy social media campaign. Due to our very large web based platform, that is 100% exclusive to the Pontoon Boat category, we have a real good sense of what is working. The number one factor being, participation - do you like to network with others ? Well if yes, you already know the impact  it has on you. Pontoon Crazy is just a bi product #LivingTheToonLife 

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​Got Water Marine - Facebook Page 

Buying a Pontoon Boat is  not like any other water craft! Neither is selling one. Today with the growing popularity of Pontoon Boats, most dealers are aware of the value in selling the - lifestyle. That's what really matters, as more and more consumers are exposed to the lifestyle of Pontoon ownership and the amazing memories they bring. Dealers today also understand the importance of networking with their existing clients, as well as exposing potential customers to this highly addictive hobby. Here is Got Water Marine from Lake Havasu City, Arizona. They do a great job promoting their events, especially the Customer Appreciation / Avalon Pontoon regatta on the beautiful Colorado river. Also you can find many amazing video's  from Avalon Pontoons showcasing the latest models and features, as well as some really awesome adventures. 

Vaughn Hoskins - Got Water Marine 

2018 Avalon / Customer Appreciation Regatta  Video

Pontoon Boat Consumers - Start Here!

The Largest Online Database Of Pontoon Boat Dealers In The US  

This is one of our favorite questions we ask potential clients prior to offering our web services. Well, the answers are fairly consistent, as they either understand the importance of a healthy web presence - or they don't. Many business owners believe having a nice looking website is the most important factor. Followed by a good social media presence, to network with consumers interested in everything Pontoon Boat related. We concur that both are good strategies, both will meet a satisfactory marketing agenda. However, do they provide results, that meet, or exceed your ROI ? Are they really getting found on the web? Are they being searched in a manner that drives them to your showroom?  Many marine dealerships spend thousands of dollars per year on ad space trying to capture a front row seat to internet search ability. In most cases it is a large portion of their annual marketing budgets that support this segment. One of the most popular are paid click type ad's where you are charged based on the number of times your site is clicked upon. The effectiveness of this is questionable at best - unless you are doing high volume sales. We have a very successful web based strategy, that allows for a more sustainable presence - that produces results! 

In today's tech friendly world, consumers have already searched for your business online, they are fully aware of your services before ever stepping foot in your dealership. Google has the highest amount of traffic of all search engines combined. Thus increasing the importance of where you are found, in a typical google search for your business. Our research has determined that "brand specific" searches are popular terms for Pontoon Boats, similar to searching for Ford or Chevrolet. Again, they already know what brand you offer. Your localized SEO (search engine optimization) increases with our web services & listing pages (FACT) They are loaded with relevant content, directly related to Pontoon Boats. We have a very healthy social media platform to share industry related content, as well as a private group for networking directly with consumers. 

Chicago, IL  McCormick Place  - Avalon 

 Cincinnati Travel, Sport & Boat Show - Bennington

Are you having the symptoms associated with PBWS ? (Pontoon Boat Withdraw Syndrome) Are you missing all the fun at the boat ramp ? Your friends at the marina who always have just what ya need ? or your favorite restaurant / watering hole on the lake ?  Well, a good place to go for therapy during the months of January and February will be Your local - Boat Show. There you will find an array of Pontoon Boats like no other. Fully staffed by  industry professionals that know exactly what you need to maximize your enjoyment on the water. OR you can at just spend the day looking at some awesome new boats!

2019 is off to a great start as more and more people are being exposed to the Pontoon Lifestyle by attending one of these events. From the moment you step aboard, you realize this is not what you expected. It's like stepping into your living room / entertainment center on the water. The amenities are endless!
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​We are seeing a much greater interest in the Pontoon Boat category. As most of the larger Boat Shows have many different manufactures on display.  This gives the consumer an up close experience of the features and options that are available. Meeting their local Pontoon Boat Dealer, is very important while at the Boat Show. These  are the guy's that will keep you on the water - They will also help reduce the PBWS in many cases. ​
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The Pontoon Boat Lifestyle is very addicting, manufacturers and dealers are starting to realize that it's easier to sell the consumer the benefits of Pontoon Boat ownership. Going to the Boat Show will only reinforce the opportunities of finding the right boat that meets your needs. As the increased demand surrounding the Pontoon Boat Lifestyle continues to grow, so does the increased production. Many manufacturers are predicting record growth for 2019 

Picture Credit KPTV Fox 12 Oregon

Houston Boat Show  - Quest Pontoons 

2019 - Minneapolis Boat Show 

Central Texas Boat Show -SunCatcher Pontoons 

2019 Atlanta Boat Sow -Harris Boats 

OKC Boat, RV & Outdoor Show - Aloha 

Michiana Boat & Sports Show - Tahoe 

​​Since 1972, Avalon has been committed to building the highest quality pontoon boats, all manufactured right here in the USA. We specialize in luxury, high-performance boats and offer them at an exceptional value. Highlighting our commitment to quality, all Avalon pontoons come with a lifetime structural warranty alongside our comprehensive 5-year warranty. Our boats can be outfitted with a wide variety of options including inviting lounges, gas grills, wakeboard racks and even water slides. Whether you are sunbathing, fishing, swimming, skiing, or just cruising around, Avalon pontoon boats can take you there in comfort and style

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